Digital art director and designer from Portugal — based in London. I craft experiences and websites that combine thoughtful design, clear storytelling, and smooth, user-friendly experiences.

With 18+ years of experience in art direction, digital design, motion and creative technology, I work with brands, agencies and senior teams to shape clear, crafted and forward-looking creative work.

I approach every project with purpose and a strong visual point of view, using design, storytelling and technology to turn ideas into thoughtful, engaging experiences. My work moves across digital platforms, brand systems, campaigns, motion, prototypes and strategic presentations — always looking for the simplest expression of what a brand is trying to say.

Over the years, I’ve worked across luxury, finance, energy, drinks, culture and communications, helping teams bring complex ideas to life with clarity, craft and feeling.

More recently, my work has moved deeper into the space between creativity and new technology — exploring how ideas can be imagined, shaped and presented in faster, smarter and more unexpected ways, without losing taste, judgement or human direction.

If this sounds like a good match, let’s work together.

SERVICES

Digital design
UI/UX design

Art direction
AI in creative
Brand identity
Visual design
Creative strategy

SELECTED CLIENTS

Goldman Sacks
BP
Bacardi
Nike
Rothschild
HSBC
Vodafone

WORK EXPERIENCE

AKQA
Tag
BP
Rothschild
VCCP
Grey London
Wunderman