I redesigned TAP’s booking platform to create a clearer, more engaging travel experience — from brand expression to destination discovery.

The work included defining a refreshed visual language across colour, typography, photography, and digital guidelines, giving the app a more consistent and recognisable identity.

Within the product, I focused on making exploration feel simpler and more useful through clearer navigation, richer destination content, and more intuitive interactions. I also introduced a bot concept that could recommend destinations based on preferences, moods, and travel goals.

The result was a more connected experience that helped users move from inspiration to booking with greater clarity and confidence.

Project
TAP Air Portugal

Scope
Product Strategy
Experience Architecture
Interface Design
Interaction Design
Art Direction