My first main challenge was to create a new ecosystem and re-develop the branding. It involved defining colours, typography and setting a visual tone of voice through brand and photography guidelines. From this base I went on to re-design their app to ensure users had an informed experience of discovery and exploration of new places.
I introduced features and improved interaction, as well as creating a new bot system that helps users find the right locations that match their wants or moods. The end product is an online presence that reflects the exploratory feel and journey users expect from high-end travel airline.