‘This Guy’, is a competition amongst the media agencies of London, to immerse their staff in the LinkedIn product, and learn the advertiser benefits of LinkedIn along the way.
The website plays host to a competition between media agencies where each individual is given a quality score based on their LinkedIn profile. The scoring system will look at things such as how many connections they have and the number of status updates etc. The agency with the highest combined score is in with a chance of winning a number of top prizes.